German businessman points to Iran as future market

Iran could be an important future market for the global trade sector, president and CEO of Messe Frankfurt, Wolfgang Marzin has told EW.

“Iran is a significant market in terms of both population and potential and has a trade fair tradition that goes back many years,” said Marzin.
Once all sanctions are lifted, safety standards are established and free trade is possible, Iran could eventually develop into one of the most important future markets, he added.
“When this in turn leads to the development of normal business relationships, trade fairs can perform a valuable service for both the economy and society as a whole.”
Messe Frankfurt GmbH (literally “Frankfurt Trade Fair”) is one of the world’s largest trade fair companies with 537,000,000 Euros in sales and over 1,800 active employees. The group has a global network of 28 subsidiaries, five branch offices, and 52 international sales partners. Thus, Messe Frankfurt is present in over 150 countries to their customers. At more than 30 locations in the world events “made by Messe Frankfurt” take place. In 2012, Messe Frankfurt organized a total of 109 trade fairs, of which more than half took place outside Germany.
The company is in the public sector, the shareholders are the City of Frankfurt, with 60 percent and the State of Hesse with 40 percent. The Board of Management of Messe Frankfurt consists of Wolfgang Marzin, Detlef Braun, and Uwe Behm.

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